Category: Personalization

The Power of AI-Driven Product Recommendations
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The Power of AI-Driven Product Recommendations

Introduction In the ever-evolving landscape of ecommerce, product recommendations have become a cornerstone of successful online retail strategies. Traditional methods such as search, filtering, quizzes, reviews, email marketing, segmentation, and manual curation have been employed to guide consumers towards products they are likely to purchase. Approaches like manual keyword searches and filtering options based on...